A New Multimedia Series
Zionism: Recapturing the Vision
About the Series
In the fast-paced, postmodern world, it didn’t take long to demonize a visionary movement centered on national and personal Jewish identity. For too many young Jews, Zionism has become anathema: a euphemism for extreme ethnic-nationalism, oppression and racism that delegitimizes Jews and Israel. And because Israel and the Zionist movement played such a central role in Jewish life and community, the adverse results on Jewish identity have been far-reaching and caustic..
“All societal phobias — from homophobia to Islamophobia to transphobia — are unacceptable, except, apparently, for Zion-ophobia (a term I picked up from my friend Judea Pearl.)”
– David Suissa, President, Tribe Media/Jewish Journal
Zionism is a comprehensive multi-platform project that explores the movement’s history and achievements in all their complexities. By exploring Zionist ideas, philosophies and key figures, the series redirects the conversation away from politics and returns to its roots: as a movement to rescue a shattered people by reuniting a scattered people. Not by whitewashing the story. But by digging deep, asking difficult questions and acknowledging the positive alongside the negative. So that young people will be challenged to recognize that Zionism is a story each and every Jewish person can be proud to embrace and cherish.
A Collaboration With Leading Zionist Educators
The project will be guided and led by Dr. Noam Weissman, OpenDor Media’s head of content. It is being developed in collaboration with award-winning historian and Zionist activist Professor Gil Troy and other leading Zionist educators.
The project will consist of multiple media content pieces on different platforms, embodying our ‘surround sound’ approach so audiences will engage with Zionism on the platforms and media that best work for them. These include:
10 YouTube videos
which will launch on our Unpacked channel, currently with 90,000+ subscribers
10-episode podcast series
building off our successful Unpacking Israeli History podcast which has 100,000 downloads
10 articles
on our new Unpacked publishing website, showcased on the homepage and in a weekly newsletter
10 educational resources
via our Unpacked for Educators network, hosted on a landing page on the UED website, for use by formal and informal educators
Social media posts
on Instagram, Twitter, TikTok and Facebook
3-4 dedicated webinars
in partnership with Prizmah, the network for Jewish day schools in North America
2-3 virtual events
Goals of the Series
- Empower young people to reclaim a connection to Israel and Zionism as a key part of their Jewish identity
- Instill confidence so students can knowledgeably express support for Israel, Zionism and Judaism on campus
- Equip educators across the political and religious spectrum with the tools to teach the complexities and nuances of the Zionism story
- Reposition the perception of Zionism as a relic of the past, to a perception of Zionism as a living, breathing, moral movement that has a vibrant present and future
Reaching Today’s Generation
Videos will be available to audiences globally
Unpacked YouTube
85,000+ subscribers
Unpacked for Educators
100,000+ annual site visits
Unpacked Social Media
500,000+ annual engagements
Unpacked Website
Top 25 Jewish website
Driving Impact
Within 12 months we aim to reach the following goals:
- 250,000 video views, with 50% of them from 18-34- year-olds
- 500 educational institutions around the world will use the videos and resources
- 500 educators will download accompanying educational resources
- 25,000 podcast downloads
- 125,000 estimated social media reach combined
Estimated Project Budget
Marketing & Distribution
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Chief Marketing Officer & Associate $30,000
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Publisher and Editor $22,000
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Podcast Producer $20,000
And Editing + Equipment
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Social Media & Content $25,000
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Educational Development & Distribution $20,000
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Creative Director & Graphic Designer $18,000
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Web and IT and Analytics $20,000
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Advertising $45,000
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Contingency - 3% $10,000
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Total Distribution $210,000
Total Project Budget $500,000
Sponsorship Opportunities
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Platinum level $100,000
Executive Producer credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Gold Level $50,000
Co-Executive Producer credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Silver Level $25,000
Silver Level credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Bronze Level $10,000
Bronze Level credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Partner Level $5,000
Partner level credit on the Unpacked for Educators website
Support this critical series today
Get in touch with our team for updates on the development of Zionism and for sponsorship opportunities.
