Why Media?

For the first time in history we can reach anyone, anywhere

Media is the universal language of our generation

Young people today were born into a world with smartphones, streaming media and social networks. Today’s teens use their phones for entertainment for an average of nine hours each day. Connecting with them means being where they are.

Where can you find today’s teens?

2021 teen activity

on YouTube
40 %
on Instagram
0 %
on SnapChat
40 %
on TikTok
0 %

Media is everywhere, anywhere and always on

Media influences society at every turn. It always has. People become what they see, what they hear and what they speak. Today we live and breathe in time with streaming video, TV, podcasts, articles and social media. Like a reflex, young and old alike reach for smartphones when they are curious about anything.

Media is the ultimate educator

It is the most effective way to tell a story, evoke emotion and make an impact

more than half of teens get their news from social media
0 %
of teens get news from YouTube at least a few times a week
0 %
say that "seeing pictures and video showing what happened" gives them the best understanding of major news events
0 %

When media drives education, we should be worried that they will find

Unverified results from searching on YouTube and Google

Biased opinions of social media influencers with the loudest voices

Hostility towards Israel, the Jewish people and Jewish values and ideals

At the same time, connection with Israel and Judaism among young Jews is also in steady decline.

of young Jews ages 22-40 identify their religion as Jewish
of young Jews ages 22-40 feel little to no attachment to the Jewish State

  We're changing this  

We provide inspiring and informative content on all issues relating to Judaism and Israel, and those that affect young Jews today. We are proudly and transparently positive about Israel and Zionism, Jewish values and ideals. We celebrate the riches of Jewish and Israeli history and culture. We do so in a voice which is authentic and credible, and therefore trusted. We embrace complexity, and recognize and give voice to multiple perspectives on difficult issues.

We have the power to impact this generation

of viewers surveyed feel more connected to the Jewish people and Jewish story
of viewers surveyed feel that they better understand the complexity of Israel
of viewers surveyed feel more confident to discuss topics surrounding Israel

Source: 2020-2021 Impact Report

Using the most powerful tool in the world for maximum positive impact

At OpenDor Media we leverage the digital universe to inspire exploration of Judaism and Israel in new and transformative ways.

Unpacked helps young audiences navigate the complexities of Judaism and Israel on a variety of platforms including podcasts, videos, articles and across all social media channels.

Unpacked for Educators is the ultimate source for nuance and context on Jewish topics and Israel, engaging and inspiring honest inquiry inside and outside the classroom.

Amplified is committed to building and strengthening a community of creators so they can successfully inspire and educate more audiences about Judaism, Israel, and combating antisemitism.

Film and television productions that activate deep emotions and provide a unique transformative experience.

Support Jewish media

and together we can impact Jewish lives forever

We are a 501(c)(3) non-profit organization, so your gift is tax deductible.
OpenDor Media, Inc. EIN: 26-1264680

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