Unpacked reaches thousands daily on multiple platforms, encouraging them to develop a strong Jewish identity and connection to Israel based on knowledge and independent thinking.
A library of nuanced and thought-provoking videos that answer a range of questions related to Judaism and Israel housed on the #1 video app for millennials and Gen Z and the #2 search engine.
Offering an opportunity to deliver longer-form content, our podcasts deliver the Jewish and Israel story to an audience of engaged listeners. With 50% of monthly U.S. podcast listeners aged between 12-34, they offer an expanding opportunity to reach young Jews.
A re-engagement point for young Jewish adults. With 1.2 billion active users and 60% of them between the ages of 18-34 our content on Instagram builds not only brand awareness for Unpacked but also for Judaism and Israel.
A hub for all things Jewish – culturally, religiously and Israel. 90% of Gen Z use their phone to visit a search engine each month – we are there for them when they search for something Jewish or Israel in a generationally-authentic way that is favored by Google.
The fastest-growing social media platform. We are establishing ourselves as the premier creator of Jewish and Israel content specifically designed to hit TikTok’s “for you" feed where it has the potential of being seen by the platform’s more than 1 billion active users.
A thought leader in current events driving conversation with our original content by tweeting links to articles as they are relevant in the news cycle.
Weekly updates on the top stories in Israel or the Jewish world, with articles, video clips and podcasts to keep young Jewish adults informed about today’s complex Jewish world.