A New Educational Multimedia Series
Jewish Spirituality
Finding Meaning to Life in the Jewish Tradition and Teachings
About the Project
Religion today is often viewed as a rigid instruction manual with a lot of rules. This is especially so of the Jewish tradition, which features 613 commandments and an almost dizzyingly robust system of law (Halachah).
Jewish Spirituality offers a new perspective on the Jewish tradition, looking beyond the “dos and don’ts” of Judaism to understand the “why,” the spiritual element that elevates, punctuates and gives context to the “what” of Judaism.
This groundbreaking series will serve as a powerful antidote to the ever-increasing levels of apathy among young people today, showing young Jews that the potential for spiritual fulfillment can be discovered within their own faith, without having to seek a Shaman in South America or a Buddhist Monk in Tibet.
A JEIC/Mayberg Foundation - OpenDor Media Partnership
The series will be co-produced in partnership with the Jewish Education Innovation Challenge (JEIC), an initiative of the Mayberg Foundation launched in 2012 which seeks to ignite students’ passion for Jewish learning by improving the way Jewish values, literacy, practice, and beliefs are transferred to the next generation.
“We cannot lose the capacity for helping students develop their souls in service of teaching content and skills.”
– Sharon Freundel, Managing Director, JEIC
The project will consist of multiple media content pieces on different platforms, embodying our ‘surround sound’ approach so audiences will engage with Jewish spirituality on the platforms and media that best work for them. These include:
10 YouTube videos
which will launch on the new Big Jewish Questions channel
New podcast series
which will include exploration around these issues, building off our successful Unpacking Israeli History podcast which has 250,000 downloads
Articles
on our new Unpacked publishing website, showcased on the homepage and in a weekly newsletter
Educational resources
hosted on the Unpacked for Educators website, for use by formal and informal educators within our network
Social media posts
on Instagram, Twitter, TikTok and Facebook
3-4 dedicated webinars
including webinars for the Collaborative Schools Program, the greater UED educational community and the larger Jewish community
Teacher training sessions
for individual schools and communities as requested
Reaching Today’s Generation
Goals of the Series
In a world where so many young people are languishing, this project will provide meaning and purpose. This project provides the “why” in Judaism which will help elevate the “what” and the “how” of Judaism.
- Provide people who are searching for spirituality with the awareness that Judaism has much to contribute in this space and the search for spirituality can be found within Judaism, not outside it.
- Equip educators across the political and religious spectrum with the tools to teach about God and spirituality in their classrooms.
- Reposition Judaism as a religion that has wisdom and depth to it for young people to turn to, as opposed to a religion that is about rules and laws exclusively.
To borrow from Victor Frankl, we are all searching for meaning. We deeply believe Judaism can provide that meaning for this generation. We will provide the language, the experience, the knowledge, and convey this message on the platforms young people are native to.
Driving Impact
Within 12 months we aim to reach the following goals:
75,000 video views, with 50% of them from 18-34-year-olds
22,500 students reached
750 UED account users using the videos and resources
100,000 total combined engagements on social media
25,000 podcast downloads
Estimated Project Budget
Production
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Producer $74,000
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Pre-Production + Ideation $30,000
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Writing $18,000
(Pitches, Scripting + Revisions)
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JEIC Educational Consultants $50,000
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Video Production $45,000
(Location, Camera Crew, Talent, Live Action and/or Animated Sequences)
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Post Production $35,000
(Editor, Sound Mix, Color Correction, Music, Purchasing Images. Legal Review)
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Podcast Producer and Editing, Equipment $25,000
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Educational Resources $30,000
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Publisher and Editor $25,000
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Contingency $10,000
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Total Production $343,000
Marketing & Distribution
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Chief Marketing Officer and Associate $30,000
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Social Media and Content Development $25,000
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Educational Outreach and Training $20,000
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Strategic Partnerships, Events and Webinars $20,000
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Creative Director and Graphic Designer $15,000
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Web and IT and Analytics $5,000
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Advertising $30,000
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Contingency $7,000
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Total Distribution $152,000
Total Project Budget $495,000
Sponsorship Opportunities
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Platinum level $100,000
Executive Producer credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Gold Level $50,000
Co-Executive Producer credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Silver Level $25,000
Silver Level credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Bronze Level $10,000
Bronze Level credit on all of the videos in the series, as well as on the Unpacked for Educators website
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Partner Level $5,000
Partner Level credit on the Unpacked for Educators website
Support this project today
Get in touch with our team for updates on the development of Jewish Spirituality and for sponsorship opportunities.
