In the battle for the hearts and minds of students everywhere, sometimes our messages need to be BIG. After the Hamas attack on Israel on October 7, 2023, and the subsequent launch of Operation Swords of Iron, OpenDor Media’s Unpacked division launched a major out-of-home (OOH) advertising campaign, including billboards, digital signage, and posters in mass transit stations.
As well as increasing awareness of the Unpacked brand, each piece of advertising contains a scannable QR code driving people to a dedicated page of over 300 war-related resources — videos, podcasts, articles and social media – on the Unpacked website. We hope that this campaign will make a big impression, and bring much-needed context and nuance to campuses and to the public.
