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Unpacked YouTube Channel Reaches Massive Milestone

100K subscribers on the channel that unpacks all things Jewish.

OpenDor Media is proud to announce that its popular YouTube channel, Unpacked, has just reached 100,000 subscribers. The YouTube channel has emerged as the premier address for young viewers who seek nuanced insights on Israel and Judaism. 

OpenDor Media leverages the power of YouTube — by far one of the most valuable digital tools — to maximize reach and influence. According to Pew Research, YouTube is the most popular online platform in America, used by 77% of 15–35 year-olds.. Moreover, data shows that half the people on YouTube are there for education. YouTube also enables reaching places where there are limited institutions for Jewish education. In fact, there are no other Jewish channels that come close to Unpacked’s reach, and with such a rich content library. This dynamic – and growing – community of viewers are engaged with the Unpacked content and anticipate new releases. In the crowded media landscape, Unpacked’s success is combating alternative and antisemitic rhetoric as a strong, balanced voice in the conversation. 

Bringing even more original and relevant Jewish content to more young people than ever before, the channel experienced an unprecedented surge of 400% in viewers during the Gaza conflict in May 2021. In addition, four new series were released, covering a diverse and engaging range of topics like Faces of the Holocaust, The Israeli-Palestinian Context, the much anticipated second season of The Jewish Story,, and Antisemitism, Explained.

“What a way to start the year!,” says OpenDor Media’s CEO, Andrew Savage. “This is a tremendous milestone, and testimony that our mission is on track: to deliver content that translates Jewish heritage and Israeli history into a language this generation understands, on the channels they trust. The pipeline for 2022 is already full, with some more amazing videos to come on Jewish Peoplehood, Zionism, spirituality and more.”

“It’s very nice of you to make this video, the effort put in it is very visible! It’s a well made review of the Jewish traditional studies through ancient texts and honestly I feel like studying this further just by watching the video 😆 fantastic!”

“You guys are the best thing since Spaghetti Pineapple was invented! Too much flavour and love 🥰🤪🥢🤦‍♂️💋”

“I’ve learned more from this than from Hebrew school!!”

“I never knew that story about the Dalai Lama!! That is Amazing. Love these vids and learning about my Jewish heritage ❤️”

“Unpacked’s series on Israel/Palestine and Zionism truly opened my eyes to the complexities of these issues. Their videos are informative, comprehensive, and really digestible for young people looking to learn more about their Jewish identity and how it relates to the world around them. I’m so happy I found Unpacked on YouTube! It has only grown my curiosity and knowledge.”

—Blake Flayton, October 2020

About Unpacked
Unpacked is a leading global Jewish youth media brand that creates fast-paced, fact-filled and thought-provoking short videos to help high school and college students untangle the complexities of Israel and Judaism. It is a division of OpenDor Media, an independent, unaffiliated, not-for-profit media company firmly grounded in traditional Jewish values, perspectives, and ideals.

About OpenDor Media
OpenDor Media has been the leading creator of Jewish film content since 2009. It brings Jewish ideas, values and stories to life through quality filmmaking, delivering them to a global audience of millions using today’s most popular and far-reaching digital platforms. Its production company, Imagination Productions, produces award-winning documentary films including Beneath the Helmet, Hummus! The Movie and Sustainable Nation. Its digital edutainment brand, Unpacked, reaches millions of viewers annually with its short video content on YouTube and Instagram. Content from both entities, accompanied by extensive educational resources, is featured on Unpacked for Educators, a digital resource that reaches educational institutions around the globe.

Press inquiries

If you’re a member of the media and would like to get in touch, please send us a note. skatz@opendormedia.org

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