Letter From Our CEO
“There’s hope in media.”
During a year that was filled with despair, I found great comfort in this quote.
It encapsulates what drives our work at OpenDor Media every single day.
Hope for a strong Jewish future.
Hope for engaging curious minds.
Hope for a more educated and flourishing Jewish community.
While we are not blind to the problems facing the world and specifically the Jewish community, we remain steadfastly optimistic and hopeful that change is achievable and that there are better days to come.
We all know that media is the most powerful and influential force in all of our lives, especially the digitally native younger generation. And this knowledge motivates us to figure out how we can best leverage a broad range of media platforms and products for good.
2020 and the pandemic forced the entire Jewish community to pivot to digital, and new perspectives and opportunities became obvious. Our work, using digital to democratize Jewish learning and engagement, made more sense than ever before. It was one of many silver linings of COVID-19 for us.
But there was more.
2020 not only brought us a new name, but also a clearer understanding of our unique value proposition. With more content creators emerging daily, our value is not only in being the leading global Jewish media company but in our educational approach and the kind of content we are creating; nuanced, honest, courageous, and willing to hold opposing ideas simultaneously.
We understand that in our increasingly polarized world, where people are screaming at each other and digging their heels into their echo chambers, the Jewish community is becoming more divided and we are chasing Jews away – who see that if they don’t agree or believe a certain way, there is no place for them in the Jewish community.
But there is a place. An important place.
And our vision is to create the conduit, the educational and entertaining portals of entry for all kinds of people, into the Jewish community and all that Jewish wisdom and values have to offer.
We create content that pushes people to think and formulate their own opinions rather than telling people what they must believe and what they must agree with; content that fosters deeper understanding of the world that we live in and most critically, content that fosters empathy.
We are confident in the story of the Jewish people and the strength of Judaism – we don’t need to sell it, we simply need to share it in a way that provokes curiosity and questions rather than providing strident opinions and resolute answers.
We believe that curiosity is the greatest space for engagement and transformation and we are making our audiences more curious and interested every single day with podcasts, videos, films, an email newsletter and social, with much more to come. For those of you who know us from our Jerusalem U days, this is our next iteration. A profound recognition that to remain relevant we must continue to learn, grow, change and deeply understand our audiences – as they truly are, not as we wish they would be.
And for those of you who are new to our work and know us as OpenDor Media, our mission is reflected perfectly in our new name; we want to be an open door for this “dor,” this generation – for anyone to feel comfortable to walk through, and learn more about all things Jewish.
for joining us on this journey and we can’t wait to usher in a new year that is filled with promise and the hope of a healthy and vibrant Jewish future.