Fuel the conversations that are shaping the Jewish future. Donate today to help us take Unpacked podcasts to the next level →
Fuel the conversations that are shaping the Jewish future. Donate today to help us take Unpacked podcasts to the next level →
In a year when support for Israel sank to historic lows, particularly among young people, and antisemitism surged to frightening levels, something unexpected happened: engagement with the content we created and the creators we empowered grew five-fold.
While social media algorithms reward outrage and oversimplification, we’ve proven that there’s a profound hunger for something different: content that embraces complexity, demands reflection over reaction, and treats audiences as capable of nuanced thinking. This approach works across every platform we operate and every audience we aim to serve.
In 2025, that meant 15.3 million engagement hours across our ecosystem. Our Unpacked videos drew 52.1 million views and our podcasts, such as Unpacking Israeli History, were listened to more than 2.76 million times. The 66 creators in our Amplified network – up from 35 in 2025 – generated 66.5 million engagements across their combined 8.3 million followers.
In schools, Unpacked for Educators reached 13,859 educators across nearly 2,000 institutions worldwide, with close to 205 of those schools choosing intensive membership partnerships. ConnectED partnered with 37 elite independent and charter schools to explore the Israeli-Palestinian conflict, antisemitism, and the Jewish experience – building media literacy and critical thinking skills through these complex topics. Whether through a viral video or a classroom resource, people engaged deeply with this content and returned for more and more of it.
Behind these numbers are real transformations:
Looking toward 2026, we see opportunity to drive broader and deeper impact by: launching our Unpacked Community platform to deepen engagement with tens of thousands of viewers; expanding intensive school partnerships and educator conferences; scaling our international channels and content in five languages; partnering with Christian conservative allies to amplify their voices in media; and elevating Judaism content as a core pillar alongside our Israel work. Each initiative extends our core belief that meeting people where they are with high quality education is what this moment demands.
Your partnership made this unprecedented growth possible. Together, we’re reshaping how a generation understands the Jewish story when it matters most.
Thank you for making this work possible.
Andrew Savage
CEO, OpenDor Media
t’s been said that, “critical to understanding this generation is knowing how they respond to honesty…Quite simply, they demand it.” Gen Z and Gen Alpha are deeply curious and far more skeptical than many adults give them credit for. They are, as researchers increasingly note, suspicious of official perspectives and allergic to messaging that feels rehearsed, defensive, one-sided or incomplete. The work of Jewish education today cannot be about certainty alone. It must be about trust. Trust in learners to wrestle with complexity. Trust in questions that do not resolve neatly. Trust that transparency, even when uncomfortable, is the only path to credibility.
This is not a flaw. It is a signal.
At OpenDor Media, we take this generation seriously because they insist on being taken seriously. We do not talk down to this generation because they resent being talked down to. They are not looking to be told what to think. They are looking to understand, to question, to explore.
They want to be taught history in a way that acknowledges moral tension. Identity that allows for struggle. Israel and Jewish education that refuses caricature. Judaism that feels authentic and human rather than fragile or defensive.
One of my heroes is a man named Janusz Korczak, a Polish Jewish educator who pioneered child-centered education and chose to accompany the children of his orphanage to Treblinka rather than abandon them. He captured this ethic with rare clarity.: He said, “Children are not the people of tomorrow, but people today. They are entitled to be taken seriously. They have a right to be treated by adults with tenderness and respect, as equals. They should be allowed to grow into whoever they were meant to be. The unknown person inside each of them is the hope for the future.”
That belief animates everything we do, whether in a classroom discussion through Unpacked for Educators, a YouTube video from Unpacked viewed millions of times on the Israeli-Palestinian conflict, or a podcast episode exploring the history of Israel. It lives in the work of an Amplified creator who sings and raps the history of the Jewish people, and in an educator in our ConnectED program who finally feels she has a place to turn to teach the Jewish story.
Our goal is not persuasion through force, but formation through trust. Our goal is not to fight indoctrination with indoctrination, but to fight indoctrination with real education. We educate not by simplifying the world, but by giving learners the tools to navigate it with intellectual rigor, empathy, and moral confidence.
We are scaling Jewish literacy with meaning and insights.
My friend Sarah Hurwitz once said: “Antisemitism happens as a result of a lot of conditions. Jews don’t control it. We can fight it, and I think that’s great and I respect that, but I think instead of trying to bail out a tsunami with buckets, we should also build an ark.”
That ark is called Jewish education.
And we are building it deliberately, plank by plank, not as a shelter from the world, but as a vessel sturdy enough to carry a generation forward with knowledge, courage, and a deep sense of belonging.
The culture critic Henry Giroux once wrote, “The way we educate our youth is directly related to the future we hope for.” We hope for a world where Jewish people know and own their story and where non-Jewish people are allies.
Since October 7, the urgency of this work has only sharpened. We are not preparing students only to defend arguments. The future we hope for involves the ability to live inside questions, to engage with disagreement without fear, and to build a Jewish future grounded in integrity rather than anxiety.
This is the educational philosophy that undergirds our growth. It is slower than outrage, quieter than propaganda, but let me tell you, it is far more enduring. And it is only possible because of partners who believe, as we do, that the future is shaped not by how loud we shout, but by how we teach. Thank you for trusting us with this responsibility.
Noam Weissman
EVP, OpenDor Media
We are a 501(c)(3) non-profit organization, so your gift is tax deductible.
Imagination Productions (dba: OpenDor Media) EIN #26-1264680
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