Videos that reach millions
Unpacked on YouTube
Unpacking the complex for today’s generation
About the project
The Unpacked YouTube channel reaches millions of people each year with videos about the history and culture of Judaism and Israel. YouTube is the largest video viewing platform and second largest search engine, where young adults spend hours per day. Young people use YouTube as an educational tool to help them make sense of their world.
With over 165,000 subscribers and 30 million views the Unpacked channel has the potential to reach millions of viewers monthly with new videos.
In order to continue the trajectory of growth and impact on today’s generation, we must produce new videos each week that engage, entertain, educate and reach new audiences.
Top videos to date
5 Surprising Differences Between Ashkenazi & Sephardic Jews
Over 2 million views
The Mossad: Inside the Missions of Israel's Elite Spy Agency
Over 1 million views
Eli Cohen: The Mossad's Master Spy
Over 850,000 views
Distribution
Goals of the channel
- Deliver thoughtful media content that today’s generation can rely on to explore their identity and heritage to lead more informed and connected Jewish lives.
- Create a library of evergreen videos that are entertaining, digestible, and engaging, and that unpack the complexities of Israel using facts and figures so young people can better connect with Israel on a meaningful level.
- Create a space for young seekers of content to find answers to a number of questions related to Israel and Jewish history and culture.
- Provide clarity and nuance on topics that are often weaponized by anti-Israel groups.
KPIs for the channel
Launch one video per week
Earn 10M views in 2023
Reach 180,000 all-time total subscribers by the end of 2023
Create accompanying educational resources on our Unpacked for Educators website (used by over 1,800 educational institutions worldwide)
Upcoming videos to be produced in 2023
- How can Israel be a democracy and a Jewish state?
- What are the origins of Ethiopian Jews?’
- Who are the Rothschilds?
- How did Masada become central to the Zionist narrative?
- Who were the Maccabees?
- A 10-minute crash course on the Israel-Palestinian conflict
- Jerusalem Day, explained
- A history of Jewish expulsions
- Why did Israel build a wall around the West Bank?
- The Jew who financed the American Revolution
Annual Project Budget $611,600
Recognition opportunities
Credits for all upcoming videos in 2023
Support this project today
Get in touch with our team for updates on the development of Unpacked on YouTube and for recognition opportunities.
