Videos that reach millions

Unpacked on YouTube

Unpacking the complex for today’s generation

About the project

The Unpacked YouTube channel reaches millions of people each year with videos about the history and culture of Judaism and Israel. YouTube is the largest video viewing platform and second largest search engine, where young adults spend hours per day. Young people use YouTube as an educational tool to help them make sense of their world.

With over 165,000 subscribers and 30 million views the Unpacked channel has the potential to reach millions of viewers monthly with new videos.

In order to continue the trajectory of growth and impact on today’s generation, we must produce new videos each week that engage, entertain, educate and reach new audiences.

Top videos to date

5 Surprising Differences Between Ashkenazi & Sephardic Jews

Over 2 million views

The Mossad: Inside the Missions of Israel's Elite Spy Agency

Over 1 million views

Eli Cohen: The Mossad's Master Spy

Over 850,000 views


Goals of the channel

  • Deliver thoughtful media content that today’s generation can rely on to explore their identity and heritage to lead more informed and connected Jewish lives.
  • Create a library of evergreen videos that are entertaining, digestible, and engaging, and that unpack the complexities of Israel using facts and figures so young people can better connect with Israel on a meaningful level.
  • Create a space for young seekers of content to find answers to a number of questions related to Israel and Jewish history and culture.
  • Provide clarity and nuance on topics that are often weaponized by anti-Israel groups.

KPIs for the channel

Launch one video per week

library of content

Earn 10M views in 2023

Reach 180,000 all-time total subscribers by the end of 2023

partner schools

Create accompanying educational resources on our Unpacked for Educators website (used by over 1,800 educational institutions worldwide)

Upcoming videos to be produced in 2023

  • How can Israel be a democracy and a Jewish state?
  • What are the origins of Ethiopian Jews?’
  • Who are the Rothschilds?
  • How did Masada become central to the Zionist narrative?
  • Who were the Maccabees?
  • A 10-minute crash course on the Israel-Palestinian conflict
  • Jerusalem Day, explained
  • A history of Jewish expulsions
  • Why did Israel build a wall around the West Bank?
  • The Jew who financed the American Revolution

Annual Project Budget       $611,600

Support this project today

Get in touch with our team for updates on the development of Unpacked on YouTube and for recognition opportunities. 

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