A New Multimedia Project
The Power of
Jewish tradition and teachings that shape the human condition
About the project
Young people seek meaning and ponder existential questions in a complicated world. They seek answers and clarity everywhere – from pop culture, social media, books, mentors and peers.
The multi-platform The Power of series offers a new approach by inviting young people to explore where their timeless questions meet timeless Jewish tradition and teachings.
The ambitious project of experiential videos, podcasts, social media and teaching curriculum lets viewers experience what Judaism has to say about the way we love, advocate for racial equality, forgive, form relationships, build community, pursue happiness and speak to one another. No question is taboo and subjects are presented in a way that will evoke emotion, inspire reflection and encourage honest inquiry.
The two-pronged model of social experiment-based videos and educational tools illustrate how Judaism’s teachings are relevant in all walks of life. Experiential rather than informative, the series aims to generate a novel, educational response: moving audiences from “Wow, I didn’t know that before” to “Wow, I never looked at it this way before.”
Inspired by the teachings of Rabbi Lord Jonathan Sacks
Much of the series is drawn from the teachings of the late Rabbi Lord Jonathan Sacks, former Chief Rabbi of the United Hebrew Congregations of the UK and one of the foremost philosophers of our time. His words and teachings moved Jews and non-Jews alike to act in line with a tradition that, by definition, never allowed ideals to remain lofty aspirations, but rather translated them into deeds. He taught that Judaism was received “across great expanses of space and time… It changed and still challenges the moral imagination of humankind.”
Investing in the Jewish future
The series will play an important role in not just helping young Jews understand their roots, but be inspired by those roots to work toward creating a better world and better versions of themselves. The subject matter recognizes the intellectual and emotional legitimacy of their questions.
Reaching today’s generation
Videos will be available to audiences globally
Unpacked channel on YouTube
Unpacked for Educators website
The Power of podcast
Unpacked social media channels
Driving impact
Within 12 months we aim to reach the following goals:
- 250,000 video views with 50% of them from 18-34 year olds
- 500 educational institutions around the world will use the videos and resources
- 500 educators will download accompanying educational resources
- 150,000 Total combined engagements on social media
Estimated project budget
Production
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Producer $50,000
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Senior vice president, film $24,000
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Senior vice president, education $20,000
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Educational scholars and consultants $50,000
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Assistant director of education $5,000
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Writer $25,000
(Brainstorming and Scripting)
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Editor & archivist $45,000
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Production manager $12,000
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Production expenses $42,000
(Director, Camera, Sound, Studio Costs)
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Series host $8,500
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Graphics $35,000
(Animation, Purchasing Images)
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Contingency - 5% $15,825
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Total production $332,325
Distribution
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Chief marketing officer $10,000
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Marketing associate $7,500
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Managing editor $10,000
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Social media manager $10,000
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Social media content development $5,000
(images and short videos)
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Curriculum development $5,000
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Educational distribution $20,000
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Creative director and graphic designer $10,000
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Web and IT $3,000
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Copywriter $7,500
(articles, marketing materials)
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Analytics $3,000
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Advertising $100,000
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Contingency - 5% $9,300
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Total marketing & distribution $195,300
Total estimated expenses       $527,625
Sponsorship Opportunities
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Platinum level $100,000
Executive producer credit on all of the videos in the series, as well as on the Unpacked for Educators website.
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Gold Level $50,000
Co-executive producer credit on all of the videos in the series, as well as on the Unpacked for Educators website.
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Silver Level $25,000
Silver level credit on five videos in the series, as well as on the Unpacked for Educators website.
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Bronze Level $10,000
Bronze level credit on one video in the series, as well as on the Unpacked for Educators website.
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Partner Level $5,000
Partner level credit on the Unpacked for Educators website.
Support this critical project today
Get in touch with our team for updates on the development of Judaism & Me and for sponsorship opportunities.